The Studio

Ecommerce Marketing Automation

Lesly Federici
oil painting by Lesly Federici

There’s an ART to creating a blog and business online. My “Studio” is what I do online , how I do it, and the tools I use – the “paint and brushes”.

Marketing is all about promoting your business, getting the message out to the general public, and if you’re online – the world. So, you need a plan and methods to accomplish this.

Years ago I owned an art gallery. I loved it. I created the PR for it, the invitations, the reception. I promoted new artists and their work. There was no internet in 1988.

So in the internet world, I don’t have a gallery per-say, but I do have a “gallery” of opportunities to help others in a variety of ways : creating or updating a blog, design visuals, ebooks, landing pages, videos, etc. to enhance a message, and point to the tools to create it. I like finding  “tools” that offer a creative edge to a website. Anything to make it different – unique from other blogs without spending a fortune. As I mentioned, there’s an art to being online.

Less is More

Having a clutter free, clean, interesting blog will go far compared to a jam packed blog with ADs, images … sucking up every white space on the website. Where there’s no room to visually breathe. It takes some planning, organizing, and testing. Blogs are always a work in progress.

So when it comes to marketing your message, it needs to be clean, creative, and inviting. Images, ebooks,  and video are at the top of the list for promotions.

But the process of doing so, creating  a plan to promote your message can be overwhelming just because there are so many ways, methods, and choices to do it with.

Yet everything you choose to promote your business with will require at some point – visuals. A website, Ads, newsletters, magazines, social media posts, ebooks  .. all require visual “tools”, images, digital presentations that generate interest in your potential customers.

The tools I use for my blog are:

  • Video Maker FX  – video clops (My FAVORITE)
  • Viddyoze – video clips and logo videdos
  • CreateStudio – video creation / editor
  • Instabuilder – Funnel and landing page creator (a must have)
  • Camtasia – video editor
  • Learn Press – Education plugin
  • WP Shortcode Pro – Fantastic selection of short codes to add interest to blog
  • Rank Math – SEO
  • My Theme Shop – Blog themes and plugins
  • CForm Builder – Forms
  • WP in Post Ads – AD insertion in posts
  • Canva – Graphic creator
  • Picmonkey – Graphic creator
  • Sqribble – Ebook , flip book (see below), and cover creator
  • Video Blocks – library of royalty free videos

Your blog is your home online.
Design it well.


This is a sample flip book made with Sqribble